About this advert
Your airline's either got it or it hasn't'
By: Adam & Eve
24 January, 2011,
Francesca Cissell's view
This ad is the epitome of what Virgin stands for. It celebrates the fact that Virgin have always had the most glamourous cabin crew! Virgin really stand out as an airline that is different from the crowd, portraying a sexy dream like state. I think Virgin create a really strong connection between dreams and the airline. In dreams anything can happen, are virgin trying to show us/ tell us that this can be true when you fly with them? Stereotypical gender roles are played around with in this advert, starting with the women stomping on the men, and then a cheeky look from the woman, she knows exactly what she’s doing, I love it! I like the use of ‘typical dreams’ that are portrayed throughout this advert –things that any consumer/ person would dream about, for example walking down the red carpet with people flashing cameras in your face, they really connect well with the viewer, so many people can relate to dreaming about being a celebrity!
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