About this advert
Volkswagen Passat (Darth Vader)
07 December, 2011,
J Gorman's view
This advert, broadcasted in the Superbowl ad break very comically illustrates a young child dressed up as Darth Vader trying out his superpowers on various household objects. To now avail however, until he comes to the new Passat which turns on when he performs his magic. The advert is very much in keeping with Volkswagen's advertising which aims to be fun and fresh and this is constantly re-inforced through VW's controversial and sometimes banned advertising campaigns. For example, the nervous dog who was confident inside the new Polo but once outside the car was a nervously shaking. This advert was banned due to its treatment of animals, however it was later revealed that the dog was placed on a vibrating plate. This advert is very fun, fresh and original, it illustrate the point that Volkswagen is trying to make very well while also making an amusing and captivating advert.
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