About this advert
Tough Little Polo
For: Volkswagen
By: DDB London
25 January, 2011,
Amanda's view
I love this ad! It embodies passion, lust, excitement and fantastic choreography throughout. The dance is captivating and sensual, making the audience feel as though they want to be apart of it. In addition to this, the dance, as well as the soundtrack ooze the attitude that Polo are trying to portray with this new car. Although entertaining, the ad does not illustrate Volkswagen completely, if you were to switch on, you would be unsure of what this ad was trying to show. However, if you look deeper the exhilarating movements of the tango can be metaphorically like driving a car, fast paced and consuming. For once I think it is refreshing not to see a car driving through a picturesque landscape as an ad. Volkswagen have differentiated themselves from other brands by creating a truly beautiful piece of art.
Genre: Curiosity
jessica corbett - 23:03 06 October 2011
I personally don't like this advertisement, I think that it doesn't show an obvious comparison between the dancers and the car enough for the viewer to make the connection and receive a lasting impression. I can appreciate the metaphor that they're going for, I just don't think it's memorable enough to work as the car isn’t on screen for long enough.You should remember the car, not the dancers.