About this advert
Somebody to Love
14 December, 2010,
Max Chittock's view
So far, the Confused.com ad campaign featuring Cara has lost some of its customers, mainly because they think she gets her facts wrong. When they reached 18,000,000 visitors, they totally outdid themselves. Although this ad won't appeal to everyone, and may cause controversy if some of the people that look at the beginning have dirty minds, this ad is Confused.com's best advert in years. No cheap people talking, no obsessed customers, no weird Yoda things, no disease of having to say the same thing as people who didn't use the site. The animation is done with Flash and After Effects, and proves that advertisers don't have to use the next dimension on the outlined. Although some of the people are obvious clones of one another, it's pretty outstanding how they were able to animate so much people in one advert. If one of Money Supermarket's ads were released in the cinema, why not this? It's huge enough. The song is Queen's Somebody to Love, covered brilliantly by West End performer Louise Dearman, which shows that we do not need a ridiculous opera singer whose ads are incredibly bizarre. Although people might think it's making Confused.com look like a dating service, which they did do as an April Fool's joke this year, the song used to symbolise something - the folks at Confused.com love you all.
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