About this advert
Skoda Fabia vRS - Made of Meaner Stuff
24 January, 2011,
Katy Abraham's view
I noticed the ads in the cinema (and on TV) over Christmas were jam packed with different car adverts. Yet, there is one (and only one) car ad that sticks out miles above the others. After the previous Skoda adverts, I was happy to see that the latest was far from a let down. The link between the previous ad (Skoda Cake) and this new one really works! Fallon have used the previous ad 'Made of lovely stuff' and have effectively contrasted this with a darker side - 'Made of meaner stuff'. This has not only been done in a creative and well executed way, but also in a manner which fits the new model of car perfectly - putting the product at the centre of the message. Every aspect of the ad has been transformed into this sinister twin of the previous ad. In particular, I think that the fine detail, element of humour and a twist in the music makes this ad what it is. Perhaps that's just me, but this is indisputably a great new take, on something that was previously so successful. It is a risk to try and reinvent something that went so well, but it is a risk that has paid off for Fallon and Skoda.
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