About this advert
Sensodyne - Alexa
20 October, 2009
Jonathan Stiff's view
Sensodyne have broken away from traditional toothpaste advertising and have focused upon people's real experiences with their teeth and how Sensodyne helps. nThe target audience will be able to resonate as they are suffering from the same problems. Becuase of the use of real people the target consumer will think if it worked for them then it can work for me. nThe advert style gives the product more credibility as the consumer will trust what is being said.
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