About this advert
By: The Red Brick Road
25 January, 2011,
Gemma Wiggins's view
I am a big fan of Tesco’s latest iPhone app advert, and although some people may feel it is a bit inappropriate to scan something from somebody else dinner table, I think the advert is cheeky, funny and demonstrate the app well. The app is shown as easy to use, quick and convenient, and most importantly for anybody with a busy lifestyle, a brilliant idea. The idea of scanning something as soon it you runs out and the ability to ‘shop-as-you-go’ means that you don’t have to search the cupboards or write a list of all the things you have to remember to buy. Overall, I think the Tesco app is a great idea and this advert demonstrates how it works well.
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