About this advert
8 October, 2009
I really hate this ad and their whole ad campaign - if you want to call it such. nThere is no need to translate much, in the end the ad always, and with that i mean always - ends in saying "Praktiker - 20% off on everything... except pet food" nIn germany this is lead to many people making fun of this company (which is similar to homebase). they keep repeating the message 20% off... so on the positive side, everybody will know that they are always cheap. to me this would mean that its not urgent for me to go, i can go whenever i please, therefore the CTA is diluted. nI think there should be a limit as to how many times you are allowed to replay the same advert - Praktiker have crossed that line and i will NOT shop there... EVER
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