About this advert
Police recruitment -Could you?
29 October, 2008
Gemma Grover's view
This advert was run in 2004 as part of a massive police recruitment campaign. Unlike most recruitment adverts that tend to glamourise the Job, theses Police adverts show the hardest, negative aspects of the job, almost turning people away from the idea. Is this just to make sure they get the right people for the job or is there a secondary aim from the advert? Does this advert 'persuade' you in any way?
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