About this advert
My Phone knows everything ....
4 November, 2008
Christian Hartmann's view
Wow!! This advert is very strong. It boldly suggests that your phone is your best friend, almost better than real friends (machines better than human?). It goes down the same route as Fallons 'I am who I am adverts'. This advert uses images that are taken out of everyday life situations (to the target market). But as the saying goes 'a picture can say a thousand words' these pictures all tell a story. We all have trouble with our phones at some point so Nokia has found something that everyone with a phone has in common and still managed to execute it in a way that represents individuality. It makes the viewer aware of their relationship with their phone. The telephone is such a powerful medium exactly because of its personal relationship with its user and that is also why so much money is being spent in research as to how we as marketers can use it. We would also argue against the old saying 'a watch is the item that says most about a person' because some people don't even have a watch, they have a phone! nThe advert also connects with Nokia's traditional positioning, it connects people. nThe advert also really sparks curiosity about the web addresses, or their phones and going through them to find out more about who annasphone.com really is. nThe advert also links to their new positioning as the top music phone, a very strategically well made ad, Fantastic advert, well done Weiden & Kennedy n
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