About this advert
31 January, 2011,
Henry Godfrey's view
Harmless bit of fun or an onslaught of horrifically acted auditions. Conveying ‘ungrown up’ grownups it attempts nostalgia with its target audience. The child hero has been lost, with no images of Milkybar chocolate saving the day and the ad just conveying taste. It is a weak attempt to re-ignite the flame these adults had for Milkybar creating nothing more than a harmless bit of fun. Will they be rushing to the shops to satisfy their urge for the creamy taste of milky bar. I personally doubt it
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