About this advert
30 January, 2011,
Katie Stockbridge's view
I think these ads are fantastic and have created an enjoyable way to advertise something fairly mundane like comparing car insurance policies. However, comparethemarket.com have taken it even further by creating a stand alone site dedicated to the comparethemeerkat.com story as well as a number of additional products to sell the Meerkat comparison site. I personally find it genius that this particular ad focuses on the troubles faced by the Meerkat residents of the fictional 'Meerkovo, by stating how unhappy they are with the 'new' website comparethemarket.com ruining their lively hood. Obviously, comparethemarket.com is advertised at the end however is all this creation of a story behind the Meerkats website detracting from the actual car insurance comparison site? Further still, are people making the connection between Meerkats and car insurance comparison?
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