LG seamless entertainment

Matt Welch - 19:32 13 December 2009

I reviewed it a couple weeks back Lennard, and I completely agree.

Christian Hartmann - 23:11 08 January 2010

Come on guys, does nobody take Advertising " Society anymore? LG is a massive brand that stretches over a vast amount of different products. Each ad they create will have a halo effect on the overall brand. This is not about TV, this is about technology. This advert is saying that because of our new technology we are more free than ever. If anything it is celebrating technology and how it liberates us. More importantly the advert highlights how negative and boxed our lives really are (and they really are) but it also provides us with hope. That we can get out of our boxed lives through technology. LG is practising its philosophy and trying to make all ourlives/' life's good' Ha its actually very good/funny when you think about it

Lennard - 23:20 14 January 2010

see thats where i totally disagree - you have to see past all that. obviously thats what the advert wants you to think - now with LGs products you are free and do whatever you want - but hey, can i really? how am i free with a tv? i can choose a tv channel is that your definition of freedom? the voice over says that "what if we could go further? with no walls? no ceilings? endless posibilities? its a TV we are talking about or even the whole LG portfolio if you ask me - i can connect my tv to my laptop and phone? wow so THATs what they mean when they say no walls. I just dont buy it. its just too pretentious for me, too far fetched. i buy sonys message - a tv with great colour - simple. but will LGs products really enlighten me so much that i will feel like i am totally free? hell no!

Christian Hartman - 00:56 15 January 2010

I take your point, but for me I expect a tv to have great colours etc. The new technology from LG (and any other TV Brand for that matter) does give you freedom to choose though, ok perhaps only as much freedom as a tv can give but freedom non the less. it also paints a picture about what their future ambissions are, much like Sony's new make.believe tag line. Normally I would go against ads like this, but I have started to realise how much people actually buy into things because of what they 'promise' to deliver. I still think this is a good ad (Perhaps not in a award way) and it will sell the TV, which is what it should do, or at least I think so.

charli - 17:08 15 January 2010

ou missing the brash paradox underlying the very notion of a TV - or any technology for that matter - as a liberating force from the infinite restrictions of life? Yes, it could be argued that the freedom to choose what I watch when I want allows time to engage with other activities without missing my fave show, thereby giving independent freedom of choice. However this calls to question the whole argument of choice in a technological setting - yes there is increased choice but to what extent is this choice free will? Take for example i-Player. If an episode is missed, i-Player will save the day - freeing up time to engage with other interesting activities. In the past an episode would have been missed forever, but you would still have your health so no great loss! Now, episodes are rarely missed and are watched in a more habitual manner in terms of quantified consumption. To what extent does habit allow choice?? Habitual nature of technology use is surely restrictive, not liberating. This could, however, be attributed to the habitual nature of consumers. If so, then technology is just another mechanism with which to engage in habitual behaviour. Although choice as simply habitual perhaps places too much emphasis upon consumer autonomy, I am a firm believer that content on the net has to be informed elsewhere to gain hits. Beyond the habit/choice argument, this advert is completely playing on this ironic notion. Those who understand this underlying argument will probably merit the agency for bravely expressing such a postmodern paradox. Those slightly more dosile will be convinced by the epic genre, mysterious yet turstworthy and knowledgeable tone-of-voice, reassuring music as the tempo increases, and the subtle Nirvana reference with the baby in the pool. Bottom line - almost everyone owns a TV and watch it for a reason - mainly escape. The fine line between escape and freedom can be confused. Consequently consumers are likely to at some level have connected with this ad, even if they outwardly deny such a claim! I know I did...just don't tell anyone!

Matt Welch - 17:08 15 January 2010

I would have to say I agree entirely with Lennard in this debate. Creative wank, but as I said in my original review a month or so ago, it will no doubt work on millions of the unwitty.

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