About this advert
By: Wieden & Kennedy
26 January, 2011,
Hayley Coope-Dempster's view
Very spectacular advertisement with great execution, however perhaps slightly over dramatised for the product. The male character is presented as a heroic figure, with brilliant crisp camera shots, and well-selected voice over by Rutger Hauer. Lurpak have had a bold attempt at tackling a current issue in the UK, highlighting to consumers that they should take care over what they eat. The advertisement promotes cooking a meal, rather than eating a ready meal. Illustrating that it can be just a fast and easy to do so. This is a strong message, which has been subtly conveyed by the brand. I look forward to getting involved with the social media aspects of the campaign.
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