About this advert
31 October, 2010,
Max Chittock's view
Many people who see this ad would be "confused", since not only has the Confused.com icon appeared to be a male until now, she mentions that the internet has a strong impact on this century in a way that sounds like it was invented in the 21st century. What could have been a better way of putting it would be saying that it's the most important tool currently in use. The positive side of Cara is that she is one of the first brand new, traditionally animated brand characters in years, in a time where they are computer animated or look 2D but are animated differently. She was never intended to be humorous, unlike prince comparison character Aleksandr Orlov of CompareTheMarket.com, but she is not as irritating as the likes of Gio Compario. The animation doesn't need to be perfect, but works in its use of poses and bounciness. The ad does have its faults, like the one listed on the first paragraph, and the fact that Confused.com isn't THE best thing on the internet when our cars don't need to be insured. But all in all, it's an okay campaign. Despite its flaws, it shows more appeal than the obsessive testimonials that aired a month before.
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