About this advert
Hovis bread advert 2008
20 October, 2009
Izabela Sobieraj's view
This advert focuses on Hovis heritage and shows the clear reason why the customers should trust the brand. Very high quality of the execution grabs attention and enables the ad to deliver the intended message. nThe ad shows that Hovis bread has been around for years and has always been trusted. The boy running around with a loaf of bread is shown in different periods of the history. It pictures that the quality of the product has not changed for ages, and so it shows the brand's promise of quality of its product. nThe ad uses nostalgia and plays on emotions. However, it also shows the rational argument to buy Hovis bread. The slogan shown in the end - 'As good today as it's always been' - summarise the whole story shown in the advert and focuses on the value of the product. n
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