About this advert
Happy Inside - Ikea Cats Advert
24 January, 2011,
daisy swann's view
The delicate sound of ‘Pianni’ by Mara Carlyle compliments the dream like atmosphere of this advert. A combination of beautiful cats and slow motion shots emphasise the curiosity of these animals in pursuit of their own comfort. This is not your typical advert, it almost has the look of a viral clip till the end. Yet it is clear from the spacious layout and warehouse look that it is for Ikea. What better way could there be than to use cats to show ‘Home its how it makes you feel’ and the ending on the cat’s face, eyes shut, resting with its head on the pillow. Though it does leave us with one thought... this would have been a nightmare to shoot. Still this advert resonates with consumers, after all most people like cats don’t they?... Clearly they do as the making of the video called ‘Herding Cats’ has been viewed 2,800, 000 times on YouTube and the actual ad 1,300,000 Overall this was a successful viral ad with both YouTube and Facebook success.
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