About this advert
24 January, 2011,
Ben Brewer (PulseMedia)'s view
This is the best ad I have seen in a while now, certainly the best iAd. Launching the ad within Apple’s new iAd platform is a very brave step; however, it seems to have paid off. Lynx is a highly engaging brand which seeks to entertain their consumers rather than produce highly informative ads; this ad does just that. It seems to be similar to Kanye West's 'Runaway' and I'd be interested to find out if BBH had seen this and taken some inspiration from it. http://www.youtube.com/watch?v=Jg5wkZ-dJXA&ob=av2el I love the music choice as well as the direction of the ad. For me, the tag-line is the icing on the cake and gives the entire ad more of a punch and really engages with the audience. Advertising Lynx Excite as being so desirable it will make the [female] angels themselves fall from the heavens and relinquish their benevolence for the user seems to be as good as it could get? I am curious to see how BBH will out-do themselves in future campaigns; I have no doubt they’ll find a way though.
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