About this advert
Everybody Loves Irn Bru
15 November, 2009
Tom Horne's view
Irn-Bru have a reputation for creating controversial advertising. In 2003 Irn-Bru aired an advertisement showing a midwife trying to entice a baby from its mother's womb, this sparked fifty complaints. In the same year a billboard featured a young woman in a bikini with the slogan "I never knew four-and-a-half inches could give so much pleasure" was publicized as well a billboard featured a picture of a cow with the slogan "When I'm a burger, I want to be washed down with Irn-Bru"; this received 700 complaints. A poster featuring a depressed goth and the slogan "Cheer up Goth. Have an Irn Bru." was also criticised for inciting bullying. nThis advert, called 'Everybody in the world Loves Irn Bru', received seventeen complaints claiming it to be offensive to transsexuals. The advertisement was meant to be a joke about change over time however the scene involving the mother shaving at the end of the advertisement was deemed offensive - the advertisement was taken off the air. nThey say 'any attention is good attention' but does controversial advertising like this work? Obviously Irn-Bru find it difficult to compete for attention when they are faced with competition like Coca Cola and Pepsi but has it been more damaging than beneficial to the brand? n
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