About this advert
By: JWT London
26 January, 2011,
Emma Cox's view
Reported as the funniest Kit Kat ad to be released – and it sure is! The setting is vital. A demolition yard wouldn’t normally be considered an area of great excitement. However, the advertisement effectively illustrates the impact a moment of inspiration, whilst enjoying a Kit Kat, can have on a standard working environment. A regular crane driver recruits his fellow operators to start having fun with their demolition balls. Music is a key element – as the Kit Kat snaps the works eyes light up! The giant game of conkers is an exaggeration of the type of activities employees can participant in. The commercial indicates that workers can always have fun on their break!
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