About this advert
19 October, 2009
Amy Nicholls's view
This Confused advert is a clear example of a 'people like me' style of advertising. It targets a range of people; male and female, young and old, their commonality is their techno phobic personality. The ad follows a range of people talking about how simple the website is to use to compare insurance. I think it is highly effective in persuading the audience how easy it is to use. A 'people like me' style is an ideal format to use with this advertising strategy, the audience can relate to at least one of the actors and put themselves in their position, ensuring a mass audience is reached with a personalised aspect. The brand values of the website being simple, clear and convenient are demonstrated effectively. It uses humour to attract the audience and has a simple but effective message, if a little irritating. A testimonial element is added to the advert with each person saying how simple the website is. With the knowledge that consumers trust recommendations from people more than messages a brand itself gives out demonstrates the effective advertising approach Confused.com has used. n
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