About this advert
For: Land Rover
26 January, 2011,
Hayley Coope-Dempster's view
The advertisement is very engaging with the morphing of the clay setting into different scenes along the Freelanderís journey. The terrain of the set changes throughout the advertisement; illustrate the capabilities of the Land Roverís Next Generation Freelander. A to of attention to detail has obviously gone into the creation of the advertisement. Perhaps Land Rover could have taken a slightly more edgy approach to demonstrate the sturdiness and 4x4 capabilities of the Freelander, rather than a day trip to the shops and driving beside the seaside. However I like the different angle that the campaign has taken, taking animation to another level, which enables it to stand out amongst other current advertisements.
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