About this advert
Celebrity Endorsement - Perfume Ad
For: Dolce & Gabbana, ...
10 October, 2011,
Emma-Louise Worth's view
I see no relevance, theme or story in this long mundane advert. Everything seems to be in the wrong place at the wrong time. If this was a way of trying to advertise as many different D&G products in 60 seconds, or making a woman look and sound sexy for 60 seconds, then they deserve an award, but this is not the purpose of the advert. For approximately 7 seconds of the advert, the perfume is shown to the audience, this is right at the beginning, and at the end, and until the 'zoom in' and voice over at the end with regards to the perfume bottle, nobody knows exactly whats being advertised. The audience are left clueless. What does it smell like, did it make her feel amazing, because by the sounds of it, she was 'too hot, rushed, not ready' even after the perfume was applied. Further more Giselle Bundchen was signed because D&G fell for her golden bronzed image, and how did they use this to there advantage? Made 55 seconds of the advert black and white of course. In conclusion to my views on this advert, i think that they have made an expensive company look amateur and unprofessional. To think how many hundreds of thousands of pounds they have to spend on making one simple advert, and to end up with a mixed up rush like this. An advert that doesn't even make the perfume look appealing, an advert that focuses on selling a life style not a product, an advert that forgets about the real reason the perfume is being sold, and focuses on the popularity of the brand, is an advert that just doesn't cut it for me.
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