About this advert
A Hunter Shoots a Bear
For: Tipp - Ex
25 January, 2011,
Roseanne Casalaspro (Pulse Media)'s view
Whilst some ad agencies miss the mark completely when it comes to launching viral campaigns on the net, there are definitely some truly fantastic viral advertisements out there. Back in September last year Tipp-Ex launched a YouTube campaign allowing users to interact with a film featuring a hunter camped out in the woods and an amusingly unrealistic bear. It is evidence in itself of a brilliant viral advertising campaign allowing a distinctly ‘old – school’ product to do something brand new and innovative on the YouTube platform. Users are asked to create their own videos with what they want to see (after a clever little bit where the hunter interacts with the Tipp Ex banner to the right of the screen), and with a seemingly infinite number of responses from anything clever to dirty (yes including that!), the viral campaign takes the ‘choose your own adventure’ style advertisement to a whole new level and I’ve no doubt that Buzzman have created the next evolution of Burger King’s ‘Subservient Chicken’. It’s unfalteringly inclusive in tone, making the audience feel as though they are an important part of the brand’s message and experience. Buzzmann have realised that online video has much more potential than the static content people are used to getting from tv, and injected a whole lot of creativity into Tipp – Ex, resulting in what is now brilliant online exposure. (Especially as Tipp – Ex isn’t exactly the most web related product out there.) The fun part is discovering what works and what doesn’t, but I’ll warn you it’s pretty addictive… Some things that work are dances with, tickles, loves, smokes weed, moonwalks with (and loads more), but I suggest a play around to get the full effect starting with ‘plays football with’, as that’s definitely one of the favourites!
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