About this advert
Talk talk people formations
20 November, 2007
The song used in this advert is called 'Something In The Air' and was originally recorded by a band called Thunderclap Newman. The rerecording talk talk made was sung by Hayley Sanderson. The use of the track has instigated much discussion in web forums and music news sites. The interest in this version of the song has also caused Hayley Sanderson to release it as a single. All of this fascination and association to the song is great further coverage for the brand. nI think in using the people to form shapes and words they have not only achieved an interesting advert that has wide appeal but they are also communicating the importance of people to their brand and continuing the 'lets do it together' principle from previous years. nIt's a very campaignable idea that seems to have been running since 2005 and has recently been well applied to the sponsorship TV adverts from ITV Mystery Drama programmes. n
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