richard - 17:31 26 October 2007

contrast seems key here - first half dowdy and grey and miserable - 2nd half easy bright and cherpy.....product offering somewhat over ignored?

Rachel Balm - 13:35 29 October 2007

The constrast is definately key in delievering the message. Although dominating the message, I think the constrast and humour works well to bring to life a somewhat lifeless product. Additionally I think Specsavers has high brand salience, and their strapline 'Should have gone to Specsavers' is well known. Therefore I think the creative is a good reminder and reinforcer of the product offering, and not necessary ignoring it.

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