About this advert
26 October, 2007
Jess and Rachel's view
The risks associated with not being aware of Specsavers prices are shown to be financial; he would have saved money if he had gone to Specsavers, social; if he had gone to Specsavers he would be enjoying a holiday in Malibu, and lastly psychological; he is mentally affected by the trauma of learning about Specsavers prices. This is portrayed through the use of humour and is highlighted through the juxtaposition of a mental home and an idyllic beach holiday. Although the punishment here is exaggerated in a comical way, the message is clear in positioning Specsavers as the number one choice for price that if missed out on could lead to devastating consequences!
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