About this advert
19 October, 2007
Amanda Ejnar & Rosie Hunt's view
The upmarket department store Harvey Nichols recently released a viral and print campaign with the aim to make fun of the disturbed fashion industry and send themselves up. This parody showcases a cockerel snorting cocaine and a bulimic goat preparing themselves to take on the catwalk. The tagline 'The food market collection' promotes Harvey Nichols food market and urges the consumer to view the new collection in store now. The fashion setting is relevant to the brand and the target audience and it is a witty piece of advertisement, however I personally can not seem to be able to pin point its underlying big idea, as the activities performed by the animals hardly would sell its produce. Anyone fancy Harvey Nichols roasted cockerel with goat's cheese for dinner?
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