About this advert
29 October, 2007
Steph and Anja's view
Put it to the test ladies! By giving a realistic time limit, Danone motivate the TA to take the challenge. Unlike some ads, by providing just a fortnight of trial, consumers are more likely to give it a go. If the consumers manage to prove Activia wrong, they get their money back...it sounds an amazing deal but in reality, who would actually bother with the complicated process of getting their money back. Obviously, this ad encourages wanting to engage in routine purhases, rather than being told to do so. We think this ad has broad appeal and employs great use of an incentive. To be honest, what woman wouldn't be keen on the idea of having a fit, healthy body?
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