About this advert
you know when you've been tango'd
10 October, 2010,
This is one of the more subtle ads tango have relesed over the years but it plays on the same concept that their outgoing ads have. The TV ads put out were there to shock the masses, to imprint tango as a company in their minds. This press ad plays on that, they have included the companies famous slogan 'you know when you've been tango'd' so you instantly recognise the brand but they have also hinted towards the TV ads to recreate the joy and humour of the brand. This is done by the way the man is painted orange with the can on his head. The TV ads made it extreamly easy for the company to promote their product, all they needed was the slogan, the colour orange, and some element of comedy. This perticular press ad shows how effectivly this worked. They were able to use simple comedy to their advantage. The comical element of the ad is quite humorous but the thing that makes it so good is you dont just picture the ad you picture every ad you have ever seen about tango, it creates a lasting impression. Tango created a buzz around their product so every small ad relesed gave you something else to talk about.
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