About this advert
We build things to last.
By: Leagas Delaney
29 October, 2010,
Timberland, ‘We build things to last’ campaign. This ad campaing launched in 2009, is aimed at credit-crunch spenders. After the colapse of the economy this tounge in cheek approach, is a very witty clever design. It will get people who were directly affected by the recession on side and seing as their brand has survived the credit crunch, shows strength and this combination will get consumers to place trust in the brand and therefor buy products from them. This poster is graphically very simple, so as not to distract from the message being portrayed. It consists simply of the black background, sporting white, capitalised text and a visual of of of the brand’s products for anchorage. The fact that Timberland is a well established brand is evident in the fact that they only use about 8% of the whole page to actually display their brand, their brand equity is so sturdy that a positive tagline about strength of products and a product easily linked to the brand, in this case shoes, is enough for the audince to assosiate to the advertisment without any overt compay name dropping.
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