About this advert
24 October, 2010,
Robbie Field's view
Really effective ad from PUMA. They've attempted to establish themselves as the forefront to new, exciting and futuristic technology in football. This was achieved by creating a fake idea of what the future of football will be, which instantly interests the consumer. By creating such a unique idea of "speed legs" in the year 2178, PUMA can easily make a counter product for the costumers that cant wait "until then" (which is the v.108 collection). The image is fairly shocking, it grabs the attention of any person due to its harsh and intimidating look of the velociraptor like legs. Michael Robert, Creative Director for RBLM said. "We tried to capture how the game will look in an undefined future, where a boot has evolved into an entire set of speed legs. Until then, the v1.08 is the football boot of choice for the world's best."
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