About this advert
For: Stroy Master
09 October, 2010,
This is a great example of creativity, targeting and positioning (imho). Story: Two well-known superheroes Spiderman and Superman, who posses many super powers and use them to protect community. There is one super power that both of them posses ( important in this case): it’s extraordinary hearing! They both are very receptive to sounds (that is how they are informed if someone is in trouble). As we can see from the posters there is a “mess” happening outside and superheroes do not react as the suppose to, they are just acting like every ordinary person at home. The reason why they are not reacting is just because they can’t here any sounds coming from outside. That proves that windows they have in their flats are completely resistible to sounds. Creative part of ad: posters drawn in a ridiculous style using fictional heroes. Target: the audience of this advert is very wide. For instance, Moscow is known as a very noisy city, so a person who lives there would like to separate him self from the outside world and its noise. Manufacturers of these windows position their production as a super soundproof. There are no other qualities of windows displayed on posters. Soundproofing allocates production. Resume: • Clear positioning of production: super soundproof. • Creatively executed I think this ad would work well. P.S. sorry for my English….
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