Samsonite Bags

Samsonite Bags

Jonathan - 14:04 10 October 2010

The Samsonite bags campaign with the concept ' Lifes a journey' created by TBWA is one of my all time favorite campaigns. The Ad features globe-trotting British entrepreneur and founder of Virgin Sir Richard Branson quoting " To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your idea and focusing on the essentials." Mr.Branson's association with brand proves to be very appealing to the high aspiring & dynamic business traveler who seeks more in life. This ad is also a very good example of Product placement within Ads. If you look at the plane in the ad, you can very clearly see the Virgin Atlantic brand. The campaign reflects the collaboration of an international icon, beyond celebrity talent & focuses at driving up the aspirational image, and 'must have' status of the brand Samsonite.

andung mei santoso - 05:20 16 January 2014

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