About this advert
Nothing To Hide
For: Tropicana Kids
10 October, 2010,
This Print Ad would be primarily aimed toward parents, mothers etc - i.e audiences who need to buy for their children. Advertising for children is particularly sensitive as it must be primarily appealing to the adults who will pay for it as well as the children who may see it and want this product. This ad is particularly current with recent moral panics of child obesity and unhealthy school dinners. Tropicana have taken the reassurance root, that their product is a good choice for your kids to drink with their tag line of "nothing to hide". This reassurance is what would hook in the adult audiences. The Ad uses an iconic childhood cartoon character, Wheres Wally to create light humour that may bring back childhood memories for adults today, but also that would attract a young child to point it out by the bright colours and the scene of a beach, iconic for family days out.
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