About this advert
NHS smoking campaign
10 October, 2010,
Grace O'Grady's view
Automatically the consumer recognises the ad due to the simple yet effective plain white background with blue writing and branding. This already is telling the audience that this will be a health informative advert which will catch their attention. People want constant advice on how to live their lives healthier. The shock factor of this ad is in the visual of a women being hooked in the mouth, looking painful and distressing. Not only this, the women looks unhealthy and unhappy - building on the NHS' negative approach towards smoking. The slogan ' get unhooked' compliments the image well to make a clever and effective advert. Importantly however, the reliable contact information the consumer may need is placed at the bottom of the ad, making the poster useful for those it effects, as well as reminding people that the NHS is free and helpful service for the UK public.
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