About this advert
10 October, 2010,
Lorraine Fittall's view
Got Milk? is an American advertising campaign encouraging the consumption of cow's milk. Since the launch in 1993 the campaign has used numerous amounts of celebrity endorsement in order to entice the specific targeted audience in understanding the purpose of each campaign. Most of the celebrities featured are healthy, athletic and respectable, giving the brand a positive identity. However, this advert features the mascot for the fast food restuarnt Mcdonalds, Ronald Mcdonald. It is clearly stated who the targeted audience is as children are featured within it, the creators behind this ad clearly thought by using a friendly childhood character like Ronald it will encourage children to drink more milk, but at the same time promoting Mcdonalds in a healthy way. Even down to the small detail of naming each size as proportion size is promoting McDonald's in a positive way. Looking through the Got Milk? campaign I found it intersting, unique and extremely effective, but when this particular ad caught my eye I couldn't understand why they used an unhealthy brand to promote a healthy change within society?.
Genre: Celebrity Endorsement
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