About this advert
Did the Germans come off würst?
08 October, 2010,
Germany has always been very well regarded as a top manufacturer of cars. BMW, Audi and Porsche spend huge figures developing and promoting the cars that sit towards the top of their respective product trees - they know, and everyone else knows, that they are very competent machines. It therefore takes a lot of confidence to spring up a campaign like this one, using slogans such as 'the winner, Hans down'. I personally have a lot of respect for the way Nissan have gone about advertising this product. They have obviously looked into, at great depth, the market that still exists for cars such as these and it is apparent that the current financial situation has had a massive role to play in developing the aggression of this campaign. The theme is clear - bang for buck. The explicit message is that Nissan has developed a superior product at a lower cost to the consumer. They're saying you can still afford that sports car you wanted, and you can now be able to boast more about it in the pub and have a few quid left in your back pocket for the missus. If nothing else, the boldness of the adverts at least draw your attention to the brand, and I can only assume that a part of the brief was to draw more people into the showrooms. It will certainly be interesting to see the response from the rival companies that were directly targeted by this campaign.
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