About this advert
Change history with just one STRIKE!
10 October, 2010,
Nike is huge and everywhere in the advertising world with their brands being shown on top sports men/ women. I personally picked this print ad from Nike due to the involvment it had in the world cup but also as it has more of a purpose and reason to why players and sport amateurs should use their products. Clearly showing a footballer about to strike a goal indicates the performance in which Nike can offer from their football boots. But what caught my eye the most was the phrase ' change history with just one strike'. Nike is telling customers that their products are so effective for the worlds most watched game that with one strike it could change history ie the performance to winning the world cup. Relating to the phrase, the player who is striking the ball is marked as a statue. This is purposely done to show that the statue is history and remembered from the one strike he took that day with the help of his Nike boots. It brings a personal meaning to the performance of players and the passion they have. The slogan in the corner 'write the future' is very powerful and persuasive as their trying to tell customers if they use their products the quality they are, could change your future for sport.
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