Browsing 5 items for 'fear'
Blood Donation
(18th Oct 2007)
Little girl trying to save a life - give blood.
Celebrity-Endorsement
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Expert
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Informational
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Curiosity
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Shock
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Testimonial
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Persuasive
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emotion
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Reminder
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Reassuring
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Slice-of-Life
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time
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blood
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life
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fear
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donation
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child
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death
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inducement
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help
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Dettol
(19th Oct 2007)
Dettol’s ad targets Mothers through the use of disturbing facts regarding the build up of bacteria i
Reassuring
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JWT
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fear
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dettol
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cleaning
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infection
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Kill Gun Crime
(8th Feb 2010)
An advert to reduce gun crime
Informational
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fear
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Bbdo
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Film,
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MFI Advert induces emotion
(18th Oct 2007)
MFI - Girl behaving badly and arriving late. does this induce emotion? ASA thinks so.
Informational
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Curiosity
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Humour
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Shock
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Persuasive
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emotion
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Slice-of-Life
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MFI
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anger
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fear
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violence
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work
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Nike Good vs Evil Advert
(18th Oct 2007)
Nike Good vs Evil Advert
Football
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Celebrity-Endorsement
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Expert
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Informational
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Curiosity
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Comedy
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Shock
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Persuasive
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emotion
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Reminder
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Reassuring
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sport
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shoes
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fear
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classic
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history
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knowledge
/
nike
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